You must all be familiar with Pinterest, which is one of the fastest growing social website. It is now the third most popular social networking site after facebook and twitter. Pinterest is ahead of some big social networks like Google+ and Linkedin . It also has great user engagement numbers, an average user spends 89 minutes a month on Pinterest while he spends only 21 minutes on twitter. These figures states the potential of Pinterest for bloggers.
For those who are new pinterest, it is a social networking site, where you can pin your interests and share it with the world through images. It can also be used as a social bookmarking website, you can pin images and videos from the pages you like and organize them in boards. Pinterest recently launched the group board feature which is very useful for bloggers and internet marketers.
What are Group Boards
A group board is same like normal Pinterest board, the only difference is that you can let other people also to pin their images in that board. You can invite your friends who blog on the same interest to share the images of his blog posts. It can help you to get more reshare on your content at Pinterest. As Pinterest images are do follow, you can get good amount of traffic with it. Below are some of the special benefits of using Pinterest group boards.
1. Increase followers
The images pinned to the group board appears in the feed of contributor’s followers. If you have 10 contributors to your group board, the pin will go to the followers of those 10 contributors and if they click the follow all button of any contributor’s boards, then they will be added as followers to a group board you are part of.
2. More Repins
The more followers you have more will be the probability of getting the repins and this means more traffic to your website.
3. Brand building
With more followers and repins you will get more engagement on your content. You will get more likes, more comments and sharing this will help to build a brand for your website.
How to create Pinterest Group Boards
Creating Pinboard group is easy , go the home page of Pinterest and click on the Add + tab at the top.
Then select the option ‘create a board’. Fill in the required details like name of the board, category etc . In the ‘ who can pin ? ‘ type the name of persons whom you want to permit, they will be the contributor of the board. You can only make your follower the contributor of your board, so its necessary that they should be following you. After you have selected the name click on invite and then save the settings.
Pinterest will send an invitation from you, to the invitees to join your board. When they accept, they can pin on the same board with you and the group board will appear on every contributor’s page. If you want to add or remove contributors later, you can do it easily by editing the board.
Things to do for traffic from Pinterest
1. Add catchy images to your blog post
Try to ad a attractive eye catching image to your every blog post. Pin that picture in your pin board and give a proper description , keyword, and a link it back to your website. You can also use hash tags in the description. This will increase the chances of your pinned image to appear at front in the Pinterest search results.
2. Pin videos, slides and E-book covers
Don’t just limit to images of your blog post. You can also pin videos and ebook covers. Create a separate YouTube pin board for your videos. If you have authored books , create a pin board for that to showcase it. If you conduct webinar or online classes you can create a pinboard for that.
3. Create Infographics
Infographics works great on Pinterest . Collect some data and make info graphic and share it on pinterest
These are the things that I feel you can do to use Pinterest group board for getting traffic. You can also use reddit to drive visitors. If you have any suggestion let us know in comments. Also share your pinboard and if you are interested you can join our pin board also.